The Best of Nigeria’s Homegrown Business

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Published on March 23, 2018 by

BattaBox heads to the Simply Nigerian fair to check out the best of Nigeria’s homegrown business.

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18 Comments

  • Daniel Enoh 7 years ago

    I like Nigerians who think differently, that’s the word for today. Thank you Sir

    Reply
  • Dianke Daffe-Rachow 7 years ago

    Ma4extensions love Nigeria Market

    Reply
  • Abayomi Bodede 7 years ago

    Nigeria women are beautiful, intelligent and industrious. I stand by them taking over affairs of Nigeria coming 2019.
    Baba obasanjo spent $ 16b on power no result.
    It’s very sad . …Nigerians are still talking about power failure.
    Batta box how can i contact sheacoco in order to patronise her.
    Thanks for this nice vedio.

    Reply
    • Brandi Brinks 7 years ago

      Have you looked on Facebook or google?

      Reply
    • Abayomi Bodede 7 years ago

      Brandi Brinks
      Thanks and God bless

      Reply
  • layendraj dolls 7 years ago

    The best presenter love her I only watch her videos

    Reply
  • Grace 7 years ago

    BattaBox, can you please share sheacoco’s details? How do we reach her?

    Reply
    • Brandi Brinks 7 years ago

      Grace is she not on Facebook

      Reply
  • Brandi Brinks 7 years ago

    I love the Adire seller. She very positive and beautiful. Do you know that all the African prints in Nigeria are foreign? Hollandaise? Adire is the only one traditional that is Nigerian. The rest are imported from Europe and China.

    Reply
  • Audetube 7 years ago

    Do they have an etsy account or website where we can purchase their products from abroad (Switzerland)? I’m not nigerian but I believe in buying black. I’m really interested by some products that have been showcased.

    Reply
  • christine adebiyi 7 years ago

    I identify with the sheacoco woman because my mum faces the same challenges . Even with Nafdac shops don’t want to stock your items she now sells online . Packing sells i get it but for small business in Nigeria we have to use what we have till we build capital to re-brand. Imported isn’t always better i wish the government would promote Made in Nigeria.

    Reply
    • Olajide Okuneye 7 years ago

      christine adebiyi Hopefully, you’ll read my last comment again to see the edits.
      I agree with you that content is more important than packaging, but that applies more to actual consumption than marketing, which is the primary issue here.
      One doesn’t have to be a retail expert to know that the consumer is king, and it’s generally up to manufacturers to meet consumers’ demands, not the other way around.

      Reply
    • christine adebiyi 7 years ago

      Olajide Okuneye very true so we need to work on changing the consumer mindset to choose quality over packaging or brand. For me i choose ingredients over packaging

      Reply
    • Olajide Okuneye 7 years ago

      christine adebiyi Looking to change mindsets is fair, but again, the onus is on the maker, not the consumer.
      The fact that packaging needs improvement is a valid one, and any manufacturer worth their mettle should look to make the best possible product, which includes packaging.
      Anything worth doing is worth doing well.

      Reply
    • christine adebiyi 7 years ago

      Olajide Okuneye For me onus here falls to the government. I blame the government for not encouraging both business and consumers. Everytime entrepreneurs are encouraged to do their best and held to such high standards yet i see people and the government letting the government of the hook.

      Reply
    • Olajide Okuneye 7 years ago

      christine adebiyi Oh yeah? Well, you obviously have more faith in the government than I, where rats chase the PRESIDENT out of his office and other animals are swallowing money and etc…ìjọba àwọn aláwàdà, as I like to call them 😏. I don’t see them as serious.
      And even with government assistance, manufacturers will STILL have to make quality products as demanded by consumers. Remember that they’re COMPETING with quality, and one of the best ways to beat quality is HIGHER quality…price is also a factor, but I believe Naija people also put a high emphasis on quality, especially due to the exposure to it from rampant importation.
      Judging from the example in this video, the quality of the packaging, even if not the product, leaves a lot to be desired.
      In an ideal situation, Naija people would CONSCIOUSLY buy Naija products, and you’re right that the government should lead by example…but all that still doesn’t absolve manufacturers of THEIR responsibility to strive for the highest quality products. Simply supporting them without expecting quality from them would, in fact, be letting THEM off the hook.Maybe it’s true that we’re too docile, because the same applies to government as well…as you stated, they’re being let off the hook too often.
      But almost no one will pick a rotary phone over a smartphone, which is akin to the situation here.

      Reply
  • Olajide Okuneye 7 years ago

    The soap lady shows one of Naija’s biggest problems…improve packaging and craftsmanship and compete with foreign products so store owners don’t reject your products, instead of the importation mentality. Doing otherwise suggests an inferiority complex…as our people are fond of saying, the ones making the foreign products “don’t have 2 heads”…Naija factor/challenges notwithstanding, it should even be an ADDITIONAL source of pride to create products at, or better yet, exceeding international standards.
    Higher standards, please.

    Reply
  • christine adebiyi 7 years ago

    The Nigerian government are hypocrites, they talk of growing Nigerian business yet they don’t actively encourage Nigerians to patronize made in Nigeria. If the government was serious they would ban all civil service offices from using imported goods from their lounge chair to the sugar in their tea. At least 90% of things civil servants use should be Made in Nigeria even pen and paper. This will send a powerful message to consumers and producers .

    Reply